Privacy Policy
At KitPulse, we are committed to protecting your privacy and security. We are consumers ourselves, so we genuinely appreciate and respect how important privacy is. For all KitPulse services, the data controller, or the company that’s responsible for protecting your privacy, is KitPulse Ltd.
Navigating This Page
- How we use your information
- Sharing your information
- Marketing messages
- Seeing KitPulse adverts online
- Your information and countries outside Europe
- Keeping your information
- Your rights
- Changes to how we protect your privacy
- Cookies
- Contact us
How We Use Your Information
We use your information in a number of different ways, depending on the type of information. The sections below set this out in detail, detailing what we do, why we do it, and the legal basis for processing.
1. Your Personal Details (Name, DoB, Gender, Address, Email, Phone, etc.)
| What we do | Why we do it | Legal Basis |
| Identify you when you visit our website or contact us | Checking your identity helps us to keep your information safe from fraudsters. | Legally required to do so to help protect your data; it is also in our legitimate interest to protect you. |
| Deliver your purchases to you | It is impossible for us to send you your purchases without knowing your address or contact details! | A core part of our contracted commitment to you. |
| Send you order updates by text or email | So you know when your order is going to arrive. | An important part of our contracted commitment to you. |
| Manage your participation in any promotions, offers, or discounts you choose to join | To ensure you receive any discounts relevant to you at the time. | If you choose to participate, we consider this a core element of our committed contract to you. |
| Send you information about our products and services | We like to keep you up to date and help you get the best from our products and services. | Our legitimate interest (it’s up to you to choose what you hear from us, but it’s also important for us to tell you about our best offers). |
2. Your Payment Information (Card Details, Transaction History)
| What we do | Why we do it | Legal Basis |
| Take payment and give refunds | To complete your purchase and secure your transactions. | An important part of our contract commitment to you. |
| Keep a record of financial transactions | We need to know what you have paid for and be able to declare our income to the relevant tax authorities. | Legal and regulatory requirements. |
3. Your Contact History with us (Support Communications, Chats, Emails)
| What we do | Why we do it | Legal Basis |
| Provide customer service and support | To resolve your issues efficiently and ensure you get the best service from us. | A core part of our contracted commitment to you. |
| Improve our support and services | To ensure that our staff are fully trained and capable of helping you. | Our legitimate interest. |
4. Purchase History and Saved Items
| What we do | Why we do it | Legal Basis |
| Handle refunds and support customers | We need this information to hand, as we are unable to provide a refund if we don’t know what you have purchased. | A core element of our contracted commitment to you. |
5. Information about your device and how you use our website
| What we do | Why we do it | Legal Basis |
| Identify you when you visit our website | If we can recognize you, we can give you the best possible shopping experience. | Our legitimate interest. |
| Improve our website and set default options (e.g., currency, language) | It makes your experience much smoother, and it also helps us protect your information. | Our legitimate interest. |
| Show you KitPulse adverts as you browse other websites | So you can see our latest products and deals that we think you will love. | Our legitimate interest. |
| Monitor site visitors and analyze behavior | To protect our website from cyber threats and to make our service better. | Legally required to do so, and it is also in our legitimate interest to protect you. |
6. Social Media interaction, reviews, and comments
| What we do | Why we do it | Legal Basis |
| Monitor customer views or opinions | We may want to respond or react, particularly if you are unhappy with an aspect of our service or product. | Our legitimate interest. |
| Investigate fraudulent activity using public sources | To prevent and detect fraud against either you or KitPulse. | Important for us to protect our service, to protect you, and to prevent cyber crime. |
7. Responses to surveys, feedback, and competitions
| What we do | Why we do it | Legal Basis |
| Collect feedback on our products (typically anonymized) | To check how you feel about us and your purchases so we can improve our service. | Your explicit consent. |
| Manage competitions and deliver prizes | We will need to inform you about the outcome of the competition and contact the winners. | If you choose to take part, this becomes a core element of our contract with you. |
8. Other Identifiable Information
We allocate you a unique number when you first shop with us (a Customer ID / Shopify ID) so we can uniquely identify you and link your orders to your profile.
We sometimes need to request proof of identity to confirm it is you that placed an order (essential for fraud prevention).
Note: You don’t have to give us all of this personal information, but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. Ultimately, it is your decision to make, and it is a decision that we respect.
We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site, and developing new products and services.
Sharing Your Information
We do not, and will not, sell any of your personal data to any third party—including your name, address, email address, or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order to do that.
However, we share your data with the following categories of companies as an essential part of being able to provide our services to you:
- Logistics and payment companies: Payment service providers, warehouses, order packers, and delivery companies that help get your purchases to you.
- Professional service providers: Advertising partners, marketing agencies, and website hosts who help us run our business on kitpulse.com.
- Affiliates: Who help us reach out to potential new customers or promote our products on their websites.
- Credit reference, law enforcement, and fraud prevention agencies: So we can help tackle fraud and protect our community.
Marketing Messages
If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.
How to stop marketing messages from KitPulse:
- Emails: You can click on the ‘unsubscribe’ link in any marketing email you receive.
- Any channel: You can contact our Customer Care team directly, and we will update our records to ensure you don’t receive further marketing messages.
Please note that updating our systems might take a few days, so you might get a few messages from us while we process your request. Opting out of marketing messages will not stop operational communications, such as order updates, transaction receipts, or requested ‘back in stock’ notifications.
Seeing Adverts for KitPulse Online
We use online advertising to keep you aware of what we’re up to and to help you see and find our products. You may see KitPulse banners and ads when you are on other websites or apps, such as social media. We manage this through a variety of digital marketing networks and ad exchanges using a range of advertising technologies.
The banners and ads you see are based on information we hold about you, or your previous use of kitpulse.com (for example, your search history on our website or the content you have clicked on).
Your Information and Countries Outside Europe
KitPulse is a global business with operations inside and outside of the United Kingdom and Europe. We have team members, use suppliers, and operate fulfillment centers located across the world.
Some of these locations will not offer the same level of protection for your personal data as the UK or the EU. However, if we transfer your information to one of these locations, we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws (such as GDPR-compliant standard contractual clauses).
Keeping Your Information
We’ll hold on to your information for as long as you continue to be a KitPulse customer and for as long as we are required to keep it to ensure we meet our legal and regulatory requirements across the globe.
If you no longer wish to be a customer, you can contact our Customer Service team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.
Your Rights
You have a lot of rights relating to your personal information. These are:
- The right to be informed about how your personal information is being used (like this notice!).
- The right to access the personal information we hold about you.
- The right to request the correction of inaccurate personal information we hold about you.
- The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
- The right to stop direct marketing messages at any time.
- The right to withdraw consent for any consent-based processing at any time.
- The right to request that we transfer or port elements of your data either to you or another service provider.
- The right to ask us to explain any automated computer-system decision about you.
- The right to complain to your data protection regulator.
Changes to How We Protect Your Privacy
We may change this page from time to time to reflect how we are processing your data. If we make significant changes, we will make that clear on the KitPulse website or by some other means of contact such as email, so that you are able to review the changes before you continue to use KitPulse.
Cookies
We use cookies on our website. For more information on cookies, please see our dedicated Cookie Policy.
How to Contact Us
We always want to hear from our customers (especially if you feel we’ve let you down or could do better).
If you have any questions or feedback about this notice, would like us to stop using your information, or want to exercise any of your rights as set out above, please don’t hesitate to reach out.
You can contact our privacy team by dropping us a line at contact@kitpulse.com.
